One day, we said we would.
Two sisters. Opposites in every way. One fire, one calm. One a walking statement, the other a quiet poem. Yet somehow, always aligned. Always in sync where it mattered. We said we’d build something of our own, not just a brand, but a feeling. One day, we said we’d create clothes that felt like us: bold but soft. Clothes that didn’t just make you look powerful but feel powerful. The kind of pieces we always searched for but never quite found, elegant, timeless, and not outrageously priced. We said we’d make clothes that whisper confidence, that didn’t follow trends but transcended them. One day, over a casual Friday night dinner, our father asked, “What is something you think is missing in India?” And without hesitation, we answered, “The kind of clothes we want to wear.” It was a passing conversation, but it stuck. Because it wasn’t just about clothes; it was about identity. We were just... living. Feeling. Wearing clothes like second skin, some days as protection, some days as expression. It was the kind of truth that didn’t need explanation because we both knew exactly what we meant. We’ve been opposite in every way, one fierce, one soft, but always connected by the belief that true style doesn’t scream; it speaks, quietly, with grace. So, we started. One idea. One mood board. One sketch at a time. But we had vision, taste, and guts, and a deep understanding of the kind of woman we were designing for because we were her. We poured our personalities into every detail, from the fabric to the fit, from the colors to the craft. And we made one very intentional decision: we’d design only in black, white, and every poetic shade in between. Because these shades are more than colors, they’re attitudes. Black is power. White is grace. Together, they create contrast, and in contrast, we’ve always found beauty. She’s not looking to follow trends; she’s dressing for her mood, her mindset, her moment. And that’s who we design for, not age groups or algorithms, but attitudes. This is for the woman who doesn’t need to prove herself. Who doesn’t need to shout to be seen. Who can walk into a room and shift its energy effortlessly. This is for you. This is how we said we’d do it. And now we did.